A system of values built on participation, trust, and care. An idea that started with something as small as one dram. But how can a single dram change lives?
Five years ago, in search of the answer to this very question, two of Armenia’s leading financial institutions — Idram and IDBank — launched the corporate social responsibility program “The Power of One Dram.”
On the occasion of the program’s anniversary, “The Power of One Dram” team conducted a survey among its beneficiary foundations. The results are not only encouraging and inspiring — they are truly lifechanging.
“The Power of One Dram plays a significant role in the development, promotion, and dissemination of the CSR concept, while highlighting the collective power of society in addressing social and community issues. It not only inspires but also sets a patriotic example in the field of public support and participation.” Nairi Melkom Melkonyan, Impact Hub Yerevan NGO
“The Power of One Dram not only provides financial support for important causes but also fosters a culture of giving and mutual assistance in our society.” Irina Pahlevanyan, 4090 foundation
“The Power of One Dram has a significant impact on many charitable organizations, including Soldier’s House. It also positively influences society, as people feel more empowered and realize that they are part of, and contributors to, numerous charitable programs.” Saten Mikayelyan, Rehabilitation Center of the Homeland Defender
“The Power of One Dram initiative was one of the first in the banking sector to truly make a difference in people’s lives with a seemingly simple one dram, bringing customers closer to the idea of charity.” Hasmik Sargsyan, Children of Armenia foundation
“This program carries both a powerful idea and emotion, standing as the best example of unity in Armenian reality.” Vache Vardanyan, Hayordi Foundation
“The Power of One Dram has had a significant impact on the activities of the City of Smile Foundation. We have been beneficiaries twice, and as a result, many children fighting cancer were able to receive the best available care and treatment in Armenia, completely free for their families. I believe it is a truly successful program in every respect.” Esther Demirchyan, City of Smile Foundation
“It is especially important to realize that we are not alone in our mission to improve the quality of life for people with disabilities, and that there are companies like Idram and IDBank who are not indifferent to social problems. We believe that together we will overcome many obstacles, and we are grateful for the cooperation.” Ani Hakobyan, QaylTech CJSC
“Cooperation with the Power of One Dram was an inspiring experience, where together we contributed to transforming the lives of young people from all regions of Armenia. Many of our like-minded friends became convinced that even one dram holds real power and influence.” Stella Avetikyan, Strong Mind NGO
Today, “The Power of One Dram” has gone beyond the concept of money: it has become a platform of culture, values, and unity. Over the past five years, the program has proven that every member of society can be part of a major change — and it does not even require spending a single dram. All payments made through the Idram&IDBank app, the IDBanking.am and banking.idram.am online platforms, as well as Idram and IDBank terminals, automatically contribute: for each payment, the companies provide one dram to support important programs.
THE COMPANIES ARE SUPERVISED BY THE CBA
